Black Eyed Peas rapper Will.i.am has made no secret of his crush on Cheryl Cole, naming her 'the most beautiful woman in the world'.
But after the Girls Aloud singer dismissed any chance of romance between the pair, he didn't waste much time before looking elsewhere.
Following the Black Eyed Peas' second gig at London's O2 Arena last night, the 35-year-old headed off for a night of partying with some female companions.
After enjoying some post-concert drinks at the Cirque Du Soir members club in Mayfair, Will.i.am headed back to his hotel with a mystery woman.
Clearly not wanting to be photographed, the leggy blonde hit her face under a white coat as she followed Will into the St Martin's Lane Hotel.
Earlier that evening, Will.i.am duetted on stage with Cole on their number four hit 3 Words.
The rapper made a surprise appearance on stage during Cole's 30 minute support set before his group's headline concert.

Their first night at the O2 on Wednesday night, Will left Cole to her own devices as she sang solo in a variety of scantily-clad outfits.
While Cole was spotted partying with Will after their first London concert together on Wednesday, she headed straight home after her performance last night.
Cole and Will were spotted drinking cocktails and dancing together until the early hours at the Indigo nightclub at the O2.
But it wasn't such a romantic setting as it looked - her mother Joan Callaghan was also in attendance.

An insider told the Mail: 'After posing for pictures with fans, Cheryl joined Will who was visibly happier to have her there with him, and even spent some time talking to her mum, who came to watch her perform.
'Cheryl's mum obviously got on with Will, so she seems to approve of the friendship.'
Since recording Cole's debut solo album in Los Angeles last year, Will has frequently spoken of his admiration for the Girls Aloud singer.
In a recent interview, he hit out at her estranged husband Ashley Cole for allegedly cheating on his wife.

He told OK! magazine: 'I just still can't believe Cheryl was ever cheated on. I mean, what has to be going through your head to cheat on Cheryl?
'She's the most beautiful woman in the world. Once you have her, a man can't do any better. It's just crazy. She ain't even the sort of girl that's out there flaunting it or anything like that, she's a real good girl.'
Will, who first struck up a friendship with Cole when she contributed vocals to his 2008 single Heartbreaker, said he is 'here whenever she needs me'.
He said: 'If she's in New York, I'll get on a flight to see her, if she's in Los Angeles, I'll get on a flight to see her - I'll even come to London. If she needs me she knows I'm there, no excuses.'

Since Cole joined the Black Eyed Peas as their European tour support in Dublin last week, they have been the target of teasing by his bandmates.
The group's lone female Fergie has been mocking Will for his crush on the singer, claiming she has a better chance of sleeping with Cole than he does.
A friend told The Sun: 'Everyone has been teasing him about his crush. But when Fergie came out with this, everyone fell about laughing. She's mentioned it a few times now. And even Cheryl thinks it's hilarious.'
source: dailymail