And this year's star-studded bash in Los Angeles didn't disappoint with stars including Beyonce Knowles, Lady GaGa, Pink and Taylor Swift all making an impression - both good and bad - as they arrived at the bash.
Lady GaGa, who opened the awards with a performance of her mega-hit Poker Face, wore a jaw-dropping, celestial Armani Prive lilac gown with bejewelled platform heels.
She completed her typically wacky ensemble with a spiked star sculpture made of metal and two tone blonde curls.
Newly-engaged Katy Perry went for the dominant colour of the evening as she showed off her figure in a nude and gold floor-length Zac Posen gown.
She accessorised her outfit with a jewelled Judith Leiber clutch bag and fiancé Russell Brand on her arm.
Unusually this year, Beyonce disappointed with her nude zip-front Stephane Rolland gown with raised geometric patterning, which was so tight she could barely move.
Renowned for her tomboy style, Pink stunned her peers by turning out in a stunning grey and black panelled mermaid strapless gown.
Arriving with husband Carey Hart, Pink gave the feminine outfit a rock 'n' roll touch with her quiffed platinum 'do.
Sporting a nearly identical blonde quiffed hairstyle to Rihanna was her idol Mary J Blige, who flaunted her curves in a fuchsia column dress with keyhole cleavage.
Like Lady GaGa and Beyonce, teenage country singer Taylor Swift sported several different looks last night.
Although arriving on the red carpet in an off-the-shoulder shimmering Kaufmanfranco blue gown, the 19-year-old also wore a simple nude gown to collect some of her awards during the pre-awards telecast.
The singer jetted in from recording new album in Miami to attend the bash with her agent boyfriend Jason Trawick.
While many stars were going for typical floor-length couture, some famous females crossed the red carpet boundaries with their extremely high hemlines.
Jennifer Lopez managed to accomplish both floor-length and a mini with her bizarre Versace gold mini dress with a white panelled front and side, giving the photographers a glimpse of only one of her toned legs.
Miley Cyrus shrugged off her teen queen persona in teal panelled Herve Leger by Maz Azria dress and gladiator heels.
After weeks of promoting her acting stints in the movie Nine, Black Eyed Peas singer Fergie was back where she belonged showing off her fabulous legs in a cobalt blue Emilio Pucci dress.
source: Dailymail